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VGP's luxury packaging solutions for Glenmorangie
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Van Genechten Packaging (VGP) is a pioneer in innovative packaging solutions for the FMCG and Luxury Brands markets. The Group's achievements with ECMA, Pentawards and Luxe Pack design awards illustrate their creativity in both constructional and graphic design.
The close relationship between their customers' marketing and development organisations and VGP's packaging development personnel play a key role in establishing the vital link between the concept and its industrialisation.
When the famous Glenmorangie single malt Scotch whisky brand management group decided to change from a tube to a luxury folding carton, they chose VGP as their partner to develop the solution. The Glenmorangie Company are a part of the LVMH Group and VGP are already one of their long standing suppliers, supplying cartons for their Moët & Chandon Champagne.
The Glenmorangie Company were able to take advantage of VGP's considerable knowledge of the demands of the luxury brands market supported by such in-house facilities as cross board lamination, windowing, hot foiling, embossing and in-line matt and high gloss varnish combinations.
VGP is a private Group of 9 plants in 6 European countries manufacturing folding cartons made from board as well as PET, PVC, PP and microflute. In addition, the Group offers Packaging Machinery solutions, plastic and foil lamination to board and diecutting forms within VGP and to the open market.
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