By Jill Park

Collectability is the key to Honey's designs for Harrods new Heritage food range.

 

London-based design agency Honey has built on the success of its previous work with Harrods, on its FoodHall range, to create a range that is highly collectable.

 

The agency has drawn on Harrods' archive material and traditional green and gold colour pallette as inspiration for the Heritage range, which consists of 80 products.

 

Paintings, sketches and photographs of Harrods through the ages feature on the packaging of the range that includes teas, coffees, sweets and preserves and biscuits.

 

"I feel we have created a piece of history," said Honey managing director Doug James, who has worked on the project for the past year.

 

"Working with the Harrods team on this project – from concept to manufacture – has enabled us to create a unique brand which will keep customers coming back time and again to collect different items from the range," he added.

 

Honey has worked with Harrods for over three years. The agency won a DBA Design Effectiveness Award in 2008 for its work on the Harrods FoodHall range.

 

Honey's designs led to an uplift of 161.5% in tea from its FoodHall range, with volume increases of 135.4%.

 

The Harrods Heritage collection is on sale now.

From: packagingnews.co.uk